Ok everybody, I’m back. If you’re looking for a refresher on the research I did and what I discovered check out my findings page to get caught up.
Now onto today’s post…we’ve seen what each of these dancers do on average for one of their videos, but what can we learn from it?
You may have noticed that all three dancers used a sort of “countdown” method, posting several days before their video releases and continuing a daily post until the day of the release. This is effective because it builds anticipation for the video. The more people hear about it and the closer it gets to coming out, the more excited your followers become.
Another thing all these dancers did was link their tweets to Instagram pics. Most of the pics were behind the scenes shots or screenshots from the video. These pictures work like a movie trailer does. Seeing a little clip of something makes you want to watch the whole thing.
Looking at the research, Kyle Hanagami stands out because of his big number of retweets. I think there are pros and cons to using this specific method. Hearing about how much everyone else loves his video only increases the excitement and his credibility, since he’s not the only one talking himself up. However, I can tell you firsthand that it can get a little annoying scrolling through your Twitter feed and seeing 31 retweets of how awesome Kyle’s new video is. We get it. It’s good. I don’t think you shouldn’t retweet people’s praise of your work, just be aware of the amount to make sure you don’t annoy your followers.
The last piece of research that stood out to me was the fact that Brian Friedman created his own hashtag for his new video. This is a smart and effective idea. Using your own hashtag makes it easy for all Twitter and Instagram users to find information about your work. It also makes your followers feel connected and engaged with you and other fans. They can respond to you or mention you and use the hashtag themselves. Or they can interact with other people who admire your work as well. It’s a win-win situation.
Since I was so impressed by his creation of a hashtag, I thought I’d show you all the video he made it for.
Friedman, B. [Brian Friedman]. (2014, Apr. 18). Christina Perri – “Human” – Brian Friedman – @brianfriedman @christinaperri @timmiligram [Video]. Retrieved online from https://www.youtube.com/watch?v=lDnZjMoUI24