YouTube. Probably the greatest idea. Ever. Think about how many hilarious videos or inspiring mini-documentaries you watch weekly. Think about the thousands of “vlogs” that everyone follows. YouTube is a great way to become well known in whatever you are doing. Seeing as dance is a visual art form, it can do wonders for aspiring dancers.
The number one thing thing a dancer can do to advertise themselves is to have a dance reel somewhere online (Holleran, 2013; Patterson, 2014; Wozny, 2011). A two to three minute video showcasing your dancing or choreography is a great way to market yourself to employers (Holleran, 2013). It’s like a movie trailer for your dancing.
Below I’ve included a reel of a famous choreographer.
Luam. [blocnyc]. (2013, April 24). Luam 2013 Choreography Reel [Video].
Catchy, isn’t it?
The most accessible and best places to post your dance reel are YouTube or Vimeo (Holleran, 2013; Patterson, 2014; Wozny, 2011). An online reel allows you to easily send the link to potential employers and helps them put a face and image to your name. This can be handy when directors recognize you from your video at auditions (Holleran, 2013). It’s also important that your reel be sent to employers online rather than on DVD. As Sarah Slipper, artistic director of Northwest Dance Project, said “I much prefer getting web links from dancers to DVDs in a package” (Wozny, 2011).
Still need another reason to make a dance reel? Nowadays, many companies use dance reels as a “preliminary” round of auditions. If you send them your reel, they could invite you for a callback to live audition for their company (Wozny, 2011).
These reels are easy to make and probably the biggest asset a dancer can have in terms of easy marketing. Grab a videographer and make yours today.
Holleran, L. (November 2013). Take 5 for Your Career: Market Yourself. Dance Magazine, Retrieved online on 2014, Feb. 18 from: http://www.dancemagazine.com/issues/November-2013/Take-5-for-Your-Career-Market-Yourself
Luam. [blocnyc]. (2013, April 24). Luam 2013 Choreography Reel [Video]. Retrieved online from https://www.youtube.com/watch?v=DWzAUz1kCE8
Patterson, C. (2014, March). Personal Communication with G. Haverty
Wozny, N. (February 2011). Working The Web. Dance Magazine, Retrieved online on 2014, Feb. 18 from: http://www.dancemagazine.com/issues/February-2011/Working-The-Web-