The abundance of social media apps and programs out there have surely impacted most readers by now. I assume each reader has at least one account, most likely Twitter, Instagram, or Facebook. You probably have the hang of it by now and know how to get people to “like” your posts, but did you know that these new media outlets can do more than just help you interact with your friends?
The infographic below shows just how popular different channels of social media have become…
(Taylor, February 17, 2014, e-Strategy Trends).
You can utilize social media to gain followers specifically for dance and to gain job opportunities. The keys to succeeding in social media are to share, teach, engage, and promote. Sharing content about your dancing or your studio is the easiest way to market and brand yourself. It’s free, and anyone can see it. You don’t have to hire anyone to do your marketing and advertising for you because it’s all right at your fingertips (Gerety, 2010).
It’s important to engage and connect with other social media users, especially those in the dance industry. Comment on others’ posts and link to your own social media sites. You’re not just talking to people online, you’re networking with future employers. You need to promote yourself as a “product” that they want to hire (Gerety, 2010).
The most important thing to keep in mind when using social media however, is consistency. The more people see your name, face, or logo, the better (Gerety, 2010).
Though many people still use Facebook, the social media world is gravitating towards Twitter and Instagram (Heffner-Hayes, 2014; Patterson, 2014). Twitter can be popular and helpful, but for dancers, Instagram is where it’s at.
The best way to promote and advertise dance is by showing it. Instagram is the easiest and most popular visual social media. You can now post both pictures and videos, which works to dancers’ advantage. Being very artistic and taking advantage of your surroundings, lighting, and your individual talents creates some very captivating images. Several dancers profiled in an article from Dance Spirit Magazine have had their Instagram accounts lead directly to teaching opportunities, collaborations with dance clothing brands, notoriety and recognition (Holmes, 2014). There’s an entire hashtag called #tilttuesday made just for dancers where you can post a picture of your best tilt extension.
Don’t go thinking it’s just the teenage and “tweeny-bopper” dancers that use social media all the time. Real dance companies use it, too, and reap the benefits. Many ballet companies have recently become active on not only Facebook, Twitter, and Instagram, but on Pinterest. Pinterest allows them to “pin” photos from professional shoots, performances, and rehearsals. One advantage dance companies have over individual dancers, is the number of people and amount of funds. The current abundance of social media outlets available right now makes it difficult for an individual to manage on their own. However, companies often have the opportunity to hire someone as a marketing and social media manager (McAlpine, 2013).
Be sure to stop by next time to learn about my very own dance social media encounter.
Gerety, S. (February 10, 2010). S.T.E.P. Your Way To Social Media Success. Dance Advantage, Retrieved online on 2014, Feb. 18 from: http://www.danceadvantage.net/social-media-success/
Heffner-Hayes, M. (2014, March). Personal Communication with G. Haverty
Holmes, K. (January 2014). What Your Agent Needs You to Know. Dance Spirit, volume(18), 43-47.
McAlpine, A. (January 18, 2013). Digital Media and the Arts: Ballet Companies Seeing Importance in Social Media. 2 Pointe Social, Retrieved online on 2014, Feb. 18 from: http://2pointesocial.com/2013/01/18/digital-media-and-the-arts-ballet-companies-seeing-importance-in-social-media/
Patterson, C. (2014, March). Personal Communication with G. Haverty
Taylor, M. (February 17, 2014). Social Media Users In 2013 By Network [INFOGRAPHIC]. e-Strategy Trends, retrieved online on April 18, 2014, from: http://trends.e-strategyblogcom/2014/02/17/social-media-users-in-2013-by-network-infographic